A young entrepreneur named Thomas White began White Sewing Machine Company in 1858. White has always stressed the portability of the sewing machine.
He wanted consumers to be able to move the machines easily from place to place.
One machine he constructed in 1866 cost $10 and could fit in the palm of his hand. White was responsible for many hallmarks in sewing machine manufacturing, including the full rotary mechanism. In 1923 White began a business relationship with a furniture plant that enabled him to manufacture both sewing machines and the tables that held them under the same roof.
This consolidation saved a lot of time and costs.
White also capitalized on selling sewing machines to schools, becoming one of the top sewing machine vendors in the country to classrooms. This relationship continues even today. Students can often find White sewing machines in their home economics classes. Another great marketing scheme of White’s took place during the Great Depression.
His employers traveled around the country giving free seminars about the money-saving technique of sewing one’s own clothes and fashions.
White transferred its abilities during World War II to help manufacture goods for the Allied cause. When the war was over the company started making sewing machines again in full swing. By the 1960's White had acquired numerous other companies and became a multi-billion dollar corporation.
White is credited with helping the working mother cut her sewing time in half by introducing the first overlock designed for the home sewing market. This new White Superlock model came equipped with other time saving contraptions as well that enabled it to seam, trim, and overcast all in one facile operation. The White Sewing Machine Company is now owned by Husqvarna Viking and has been since 1986.